Our history

Strut opened in Oshawa 23 years ago. The original owner had a chain of stores in the Durham Region and Toronto. Today she has retained one in Toronto while selling off the rest to independent owners. Many of the names have changed but I decided to keep the name as it has been a good store in the Oshawa downtown for many years and many women are familiar with the name. Pennie Murray (the original owner) came up with the name Strut from a well known pop song in the 80's by Sheena Easton.  The title of the song was Strut and while driving her car one day, thinking of a name for her first new store, the song came on the radio and so Strut was named. I have kept the name for this reason and also because I think it is a strong name and exudes attitude. It defines women and fashion. When I transformed the store over the last few months (giving it new colours on the exterior) I added Nouveau to the name. It lets people know that it is the same store with an update. The feedback has been very positive. Although I carry many of the original lines known to Strut, I have introduced many new ones. Several of the lines are higher end with some from Europe. The boutique (as I like to refer to it) has a European feel with some customers saying it reminds them of boutiques in Montreal and Quebec.